Leon Prather II Leon Prather II

Your Audience Doesn’t Owe You Anything

How do we shape our offerings to match what our audience values? How do we maintain relevance in the face of uncertainty? What does it mean to eat what you kill?

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Leon Prather II Leon Prather II

Value is the first thing. Not ROI.

Any hypothesis or decision that is made without consideration for user value is a guess, at best. Consider valuing value above ROI in order to see ROI.

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